Why success can be tough: a phenomenally simple, ridiculously blatant visual metaphor

Why is success so hard sometimes? How can it be that some people—maybe even you—can know exactly what to do and still have such a tough time doing it? In short, it’s because we put all the bad things we know we should stop doing into a mental bucket called “comfort zone,” and we stick a label on that bucket that reads “Do not throw away.”

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