Last week we looked at various attributes of recognition done well. This week will be a few examples of what recognition is not.
First up, Paul Hebert over at Incentive Intelligence and the i2i blog recently posted a couple of interesting ideas on this topic. First, in a post on the differences between incentives and recognition, Paul made this point:
“Incentive programs do NOT provide motivation. Incentive programs provide direction. Incentive programs provide employees with clues to what you as the sponsor think they should be working on/toward.”
This is an important distinction. Well designed incentives programs can certainly provide clarity for those participating in them on precisely what their short-term goal is. Conversely, after-the-fact recognition can provide direction on long-term objectives by reinforcing those actions or behaviors that help achieve strategic objectives. In this way, recognition can also be a motivator by acknowledging mastery of skills along the way.
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