What You Don’t Know About Innovation Won’t Hurt Your Competitors

Every year, when I’m home during the holidays, I try – and fail – to explain to my mother that if she would invest just a little time in learning how to use the digital camera my sister gave her, she wouldn’t have to waste any more money on disposable cameras that, from everything I’ve seen her produce, have about a 20 percent (and I’m being generous here) success rate of producing a decent picture.

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