Thank you, Miley Cyrus

…for reminding us all once again how valuable social media can be for screening candidates – and more importantly, bringing up an important question: How much do your employees’ personal actions affect their professional standing? Or rather, how much should they?

Let me back up…This was not a good week to be a young celebrity publicist.  Right on the heels of the Michael Phelps bong controversy, photos of the “Hannah Montana” star surfaced this week that show her making what looks very much like a racially insensitive facial gesture.  Now she’s being forced to defend her actions amid public outcry from several activist groups, calling it “just a goofy face.” (Potato, po-tah-to, right?)

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