Reinventing Yourself Can Be Profitable
Smart enterprises don’t rest on their laurels or listen to their own propaganda. Too many times I have sat in staff meetings and heard executives talking to themselves and continue down that same old road instead of listening to their customers. Certain Starbucks stores recently started doing this….
What they found out was this – their customers were tired of the Starbucks cookie-cutter approach. People wanted a cup of coffee in their unique neighborhood setting. Many Starbucks operations have reinvented themselves and shed the sameness that we all have witnessed when we walked into a Starbucks.
What a great lesson to learn for all of us. Individuals such as Madonna have been reinventing themselves successfuly for years. How about the Human Resources department? I’m sure that most HR organizations can use a facelift, or at least, a botox injection in the old epidermis. Many people in our community have been recommending some serious changes in the last few years and I’m not talking about just changing the labels – “Staffing” to “Talent Acquisition” etc.
Maybe we should take a tip from Starbucks and ask our customers…
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