Using Twitter for Personal and Business Branding

Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:

“But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its popularity: It’s not about chatting with your friends — it’s about promoting yourself”, says author Julia Angwin.

Brand yourself or brand your business?

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