The 2 P’s and 4 C’s of Personal Branding

Posted on 15. October 2008 by Dan Schawbel

Today, I wanted to touch on what I’m calling the 2 P’s and 4 C’s of personal branding. A lot of people have their own lists, but I felt the need to share mine with all of you. When I think of personal branding, most of my messaging revolves around protection and promotion. It’s important to note that someone can steal “your identity” as we speak. Also, a lot of people think blogging and social networks are going to just get you attention, when it really takes hardcore promotion of these pages to become successful. The 4 C’s of personal branding revolve around how you build relationships with people in your network that fill up your world.

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