Road to Me 2.0: 14 Book Marketing Ideas For Authors

Posted on 24. February 2009 by Dan Schawbel

As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how I got my book deal with Kaplan Publishing, why I believe I was the chosen one to write this book, why I spent over a year of hard work writing it, gave you a snapshot of my first Me 2.0 speaking event at MIT, talked about the main theme in the book (command your carrer) and finally, I revealed my promotional businesscard.