Personal Brand and Word of Mouth, Part 4

Posted on 21. September 2009 by Dan Schawbel

This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value.  It makes all the difference between positive or negative word of mouth about you, your service, or your business.

In discovering our personal brand, we found out what the perception is “out there” about us.  We also extracted what made us unique, what we felt our strengths were, what others felt our strengths are and crafting a way to help those we connect with know exactly how to speak positively on our behalf.  Read Personal Brand and Word of Mouth, Part 1; Personal Brand and Word of Mouth, Part 2 and Personal Brand and Word of Mouth, Part 3 – to catch any of those components you might have missed.

2265955661_e08358fe3f_oThe question remains who do we teach this “word of mouth” curriculum to?

Read More…

© 2010 Institute for Corporate Productivity (i4cp)    Report an issue | Feedback | Privacy Policy | TOS

Promote