Each Content Posting Reminds People Your Brand Exists

Posted on 16. December 2008 by Dan Schawbel

A lot of my friends, colleagues, ex-classmates and family wonder why I post ten times a week on this blog, in addition to filming podcasts, tweeting roughly fifty times or so per week and more. There are a lot of reason to be a content producer, not just a consumer, but today I want to go over the branding aspect that might be overlooked.

Traditional brand reminders

For a brand to be recollected, relative to a certain brand set (company, product, person), it has to be shown multiple times within a specific time period.

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