A Veteran CEO Gives Practical Advice for Your Personal Brand

Today, I interview Gary Harpst, who has decades of experience as an executive and is now a famous business book author.  Today, he shares his practical knowledge on how to achieve business success in this execution revolution.

Gary, we all know that enterprises have tremendous resources for executing on various business/marketing programs.  How can individuals or small companies pull this off?  What are cheap ways to make a big impact?

Two suggestions.  The first is the internet. It is no respecter of persons.  Everyone is equal when it comes to the internet. A recent famous business success was the “will it blend” series on YouTube where for $50, a creative CEO created a hit series of videos of blending different objects including iPhones, garden rakes, etc.  The result was 40m views and increase in business by multiples.  When it comes to the internet, the sky is the limit. It just requires creativity.