2009 is the Year of the Niche Gatekeepers

This year, I wrote an article called “5 Steps to Becoming the Gatekeeper of Your Personal Brand,” and today I’m telling you that you need to follow those steps immediately. In 2009, there will be new gatekeepers or those that own a niche on the web. Trying to own your own mainstream media news website is quite a lofty and ambitious goal, especially when you’re competing with titans such as the Wall Street Journal and USA Today. Web 2.0 has allowed anyone to produce a media website, collect advertising revenues and build a strong readership based, which tends to be more loyal (RSS) than traditional readership.