10 Ways You Shouldn’t Brand Yourself in a Bad Economy

Posted on 2. November 2008 by Dan Schawbel

Everyone is writing posts on the economy and tips for beating it. I thought I would join in, but with a personal branding angle to it. Below is my top 10 list of ways you shouldn’t brand yourself during this economy, or at all really, but especially during this time. If you have more to add, please leave a comment.

1) Appear concerned that you are going to get laid off

If you think you might lose your job, you probably will. Most of your success and failure lies in your mental state. The more you think about losing your job, the more it will shine through to others that you might deserve to lose it. Those who are confident in their own abilities, skills, internal network and the future, will survive and thrive during a period of economic struggle.

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