“Cool” Personal Brands Create a Lasting Impression

Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” You’ll learn how to be cool from Del, who’s job it is to make Fender cool. Do you have a cool personal brand? If not, after this interview, think about how you can attract others to your brand by becoming something people want to talk about!

Read More…