It’s About Marketing

I read two posts recently that frankly, were music to my ears.

Brand for Talent blog published a post called “Is HR the New Marketing?” and Merit Builder blog published “Meet Your New Marketing Campaign”.  Both posts talk about the common ground that human resources and marketing share, specifically that employees have the ability to boost your brand or dunk it in the toilet.

Why am I so excited about this?  Well, when I first started my company (ITM Group) – ITM stood for Internal Talent Marketing.  Yep – an HR Consulting firm with marketing in its name.  I did that because I’ve always felt human resources was the internal marketing department of any organization.

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