The Same Laws Apply For Personal Brands as Any Brand

Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author.  We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change.  John, then gives us his perspective on personal branding.

What challenges do marketers have these days? How are they different than years ago?

Marketing is facing a convergence of forces: