Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks about how social media can help you get a record or a book deal, how we can establish a following online, what his experience has been as both a blogger and journalist and an example of someone who has used social media as a success platform.

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