Personal Branding In Personal and Work Situations

I get asked by a lot of press, friends, former colleagues and blog readers about how I maneuver my personal brand, from my full-time position at EMC and everything I do outside of work. People always wonder how to brand yourself in certain situations, while still remaining true to yourself, your talents, personality, etc.

I want to go over how I represent myself and my company in a few different settings and why it’s important to do so. This post is focused primarily at those who have full-time jobs and run a business or several projects on the side. If all you have is a full-time job or your own business, then this won’t really apply to you. College students don’t have to be concerned with this post either.