Monitor Your Online Reputation to Protect Your Personal Brand

Today, I speak with Dr. Gaines-Ross, who is the Chief Reputation Strategist (cool title!) for Weber Shandwick, a blogger and author. We talk about the reputation management for personal branding, as well as some tips for safeguarding your brand (monitoring your online reputation).

Leslie, I, like you, am involved with reputation management at the corporate and individual levels. I see a lot of similarities. What are your thoughts on how they are similar and different?

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