Marketing is Required Regardless of Corporate Position

Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about customers. When it comes to personal branding, you want to know your audience, because it will help you communicate properly to them. Also, it pays to take a marketing class regardless of your major or position in your company.