Lessons on Personal Brand Building From Donald Trump and P Diddy

Today, I spoke with John Eckberg, who has spoken with many successful entrepreneurs and celebrities, wrapping up his interviews in a book and sharing a few today for this blog. The two we will discuss are Donald Trump and P Diddy, who, in my opinion, truly represent the epitome of personal branding.   Donald Trump understood early in his career that personal branding would give him an edge, while P Diddy figured out that being around people who were smarter than him would help accelerate his business success.

What can Donald Trump teach us about building a powerful brand (personal/product/corporate)?