Leo Babauta Helps Us Achieve Personal Branding Zen

Today, I spoke with Leo Babauta, who is one of the most well-known and respected bloggers in the world. He blogs at Zenhabits.net and has been writing for decades on work concentration and management. We talk about his success story, why it’s important to work smart (not just hard), how to stay afloat in the bad economy, what it takes to have a killer blog and the steps he’s taken to build his personal brand over time.