How much people like you will have a direct impact on your career and almost everything you do, but being liked is a relative thing.
A 2006 study discovered that “a candidate’s skills mattered slightly less than likability.”
At a former company of mine, there was an engineer who was overwhelmed with work. We’ll call him Tom. This 8-year veteran of the IT department – his first job, still a young guy – clearly had too much on his plate and it resulted in delayed projects and even undelivered projects.
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Blogging for job search? Here are 5 personal brand-building habits worth making part of your blogging routine.
By taking on new habits, you build expectations of what you can do.
Although you should try out all of these suggestions, once you understand the effort each habit involves, ask yourself if you’ll be able to sustain that effort.
If you can’t, just don’t make that suggestion a regular habit, instead keeping it in mind for exceptional occasions.
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Group interviews sometimes have surprises that go beyond what should usually happen.
(Didn’t read part 1 of this article? Read it first and then come back here for the conclusion of the story.)
We were told to brainstorm in this “creative” exercise about how many ways you can use a ten-agura coin not connected to the monetary purpose. I suppose that the purpose of the exercise was to see how we could think out of the box.
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Who says you can’t prepare for a group interview? One woman’s account of her group interview adventure in Israel.
Unemployed for a few months now, I’ve been to Human Resources interviews, professional interviews, undergone take-at-home tests, on-site tests, and telephone screening (and not necessarily in that order). One day I got called from a recruitment and placement agency regarding a Marketing Communication job at an established company in Israel. The job was to be a Marketing Communication Manager at a local hitech company, be responsible for events and content management of the Web and other marketing collateral. To protect the identity, lets call the company “ABC” and say its location is Tel Aviv.
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Here are some ideas of quick personal brand-building tips you can start using right now.
Use this as a checklist to challenge yourself daily for the next few weeks.
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Learn where so many job seekers are going on Facebook for leads, job search tips, company research and more.
Please share this on Facebook with friends who will find it useful, and don’t forget to fan the JobMob Facebook Page.
On to the list…
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These funny pictures are just what you need to cheer up your job search. Works for me!
Thanks to failblog.org and Flickr for these.
If this gallery makes you laugh – and it should! – please cheer up your friends by sharing it with them on Twitter and/or Facebook. Thanks!
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During a recession when few jobs are available, there’s one tactic that many job seekers are trying: starting their own business.
There are lots of reasons for a job seeker to try starting a business now.
You will learn a lot. If you choose the right business, many of the skills you learn can also benefit your professional career.
You might find a job. By taking action and networking with like-minded people, you increase the chances of meeting someone who needs a skilled person like you that understands their business.
Posted in Personal Branding | Comment »
A Hassidic Jew came to me with a personal branding question.
As he was becoming more active branding himself online, he was considering the use of video. An expert in an industry that has nothing to do with Judaism or religion, he was hesitating because he wasn’t sure how people would react when they saw what he looked like in his hat, sidelocks and beard. What to do?
His question could apply for any visible minorities but is particularly relevant when the audience doesn’t yet include people from the concerned minority group. If we dig a little deeper though, this is less a question about using video and more a question about letting people know who you really are.
There are 2 ways to answer this question.
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To learn about and apply for new job openings, the huge majority of job seekers in the Western world use Internet-based job sites or job boards. Here’s how they can be used most effectively.
This is a guest post by Ron Machol.
The best thing about online job sites is that they are so easy to use, and can be quite effective as tools for accessing a large number of employment opportunities.
There are a multitude of job sites, each with their own focus. Some are regional, others deal with a specific industry or community niche, and still others are general purpose. The sites with a large quantity of jobs usually have a feature to filter jobs based upon your interest, and some send email updates of new positions regularly. When the job candidates see a posting that is relevant for them, they then apply for a job by sending their cover letter and CV/resume, either on the website itself or externally by email/fax.
From my experience working at Israemploy, an organization that has one of the most popular job sites in Israel, I have learned a number of things which I would like to share with you here.
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Successful personal branding tactics that existed before social media are now more successful personal branding tactics with social media.
Here are some examples from my own career.
Wherever I’ve worked, the personal brand I’ve tried to build is to be known as someone who is:
In my last job from 2002 to 2006 before I started teaching job search, I was a web development manager and senior project manager at a major media distribution company in France. Although I’m pretty sure I never once used the term “personal branding” or “marque personnelle” during my years in Paris at the company, there were a number of things I did while there to consistently grow my personal brand while providing opportunities for my team members to do the same.
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Have any job search success stories to tell? It only takes a few minutes and you can record yourself speaking right here below.
It doesn’t matter where your job search success story took place, whether the story occurred recently, or whether you’re a JobMob subscriber.
You can even do it anonymously!
But here’s why you should share that job search success story you’ve got tucked away.
Last week I mentioned how JobMob Reader Appreciation Week will involve the release of a special audio podcast of job search success stories. This is why you should get involved:
1) Help yourself
One of the best ways to get a better understanding of something is to write it down or say it out loud, forcing your mind to think in a more linear way and jogging your memory at the same time. By telling a job search success story such as how you found your last job or your current job, you might remember a key point that could lead to success on your job search.
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This tip-filled guide will show you how to get the most out of Twitter Lists.
(If you’d like to learn about using Twitter Lists for job search, that’s coming up next here on JobMob. Subscribe to JobMob via RSS or email so you won’t miss it.)
Lists organize who you’re following
Lists are a feature that allow you to easily categorize the people and accounts you’re following on Twitter. You decide what the theme of each List is or if there’s even a theme at all. Lists are a great way to split who you follow along the lines of work and play, by topic, or by relation to you.
Lists make Twitter Easier To Use
Twitter Lists reduce the clutter and make Twitter itself easier to use because you no longer need to read everyone’s tweets in one stream of information. Instead, you can divide that stream into separate streams that are easier to follow focused on topics that you gave them when you created those Lists.
Lists save you time
By making your Twitter Lists public, you’re sharing them with everyone else. If you create Lists that are valuable to other people, they will follow your Lists instead of wasting taking the time to create their own.
Lists make discovery faster
By making their Twitter Lists public, other people are signaling to you who’s worth following, particularly useful if you’re new to Twitter or looking to deepen your knowledge about a specific topic.
Lists can help build your personal brand
If you attract enough followers to your Lists, you’ll become known as a quality List builder, which will attract more followers to your Lists and Twitter profile, which will grow your reputation, and so on.
Another way Lists can help build your personal brand is if you create Lists that are related to the brand you’re building. For example, as a job search expert, I have already built a number of Lists related to job search.
The number and kind of people who add you to their Lists will also help build your personal brand by showing how those people see you, which is hopefully in sync with your brand.
Finally, just adding someone to a List of yours increases your chance of having them visit your profile to see who is Listing them.
Lists let you learn with privacy
You can keep your Twitter Lists private, hiding them even though you’re following people with them and they have no way of knowing. Plus, by keeping your Twitter Lists private, you can build them until you feel they’re ready for public display, or just keep them to yourself for every reason that you can imagine.
Now that you know how useful Twitter Lists are, let’s take a look at how to create them.
It only takes a few clicks to create a List.
Go to your Twitter profile page and you’ll notice a number of additions for using Lists:
1) To create a List, click the Lists button
. In the popup that appears, click New list:

2) In the Create a new list popup, choose a name for your List:

3) Keep your List private until you’re ready for people to know that you have (or haven’t) added them to your List. Then click the Create list button.
That’s it! You’ve just created your first Twitter List, which is initially empty and looks like this:

An empty List isn’t a very useful one so now you’ll add people to follow with your List. The easiest way to do that is by doing a Twitter User Search and then adding accounts from the search results. In this example, I searched on “job search”:

To add anyone, click on the Lists button
and in the popup menu that appears, choose which of your Lists to add that person to. You can even add people to more than one List by clicking multiple List checkboxes.
Another way to add people to your Lists is directly from their Twitter profile.
Every time you see a user’s information on Twitter, there will be a Lists button for adding them to (or removing them from) your own Lists, and you can even add yourself to your own Lists via your Twitter profile:

Once you do add someone to your Lists (1), links to those Lists will appear at the top of that person’s Twitter profile (2).
Now that you’ve created a first List, a link to that List should appear in the Lists area in the sidebar of your Twitter profile. When you click that link to visit one of your Lists, the upper-righthand corner of the List’s page will have links to edit or delete the List:

(1) The Edit link lets you rename your List and modify its privacy settings. If you ever want to change the privacy setting, it will usually be to make a private List public like when a List you were building is now ready to be publicized. Know that if you make a public List private, that List will immediately lose all of its followers.
(2) The Delete link will let you do just that- delete a List that you created, something you might want to do as you get closer to the Twitter limit of 20 Lists (to create; you’re allowed to follow as many as you like). A popup will ask you to confirm the deletion before your List is gone forever.
The Lists box in the sidebar of your Twitter profile page has a link that says View all, and links to your Lists page:

Here you can see all the Lists following you (1), i.e. that other Twitter users have added you to, and the Lists you follow (2). A nice feature is how Twitter shows how many people are following and are followed by each List, numbers which you can use to judge whether it’s worth following that List yourself.
Don’t be surprised if the Lists you’re on are ones that you would also want to follow! If anything, depending on the strength of your personal brand, you might find yourself on multiple Lists that overlap each other with the same people over and over. In that case, choose just one List that best groups together all the people you want to follow for that topic.
To follow a List, click the link to it and then click the Follow this list button:

Now that you’re following that List, an Unfollow link will appear at the top of the page. To unfollow a List, just click that Unfollow link.
Managing Twitter Lists is too hard right now. For example, if you decide to remove the majority of people from a List, it’s probably easier to delete the List and then recreate it only with the members you want. Also, there’s currently no way to stop following multiple Lists at once i.e. you need to visit each List’s page and click the Unfollow link, one by one.
Before you start creating any Twitter Lists, keep in mind these best practices:
This is a kind of mega-list that you should use to follow the people whose tweets you absolutely don’t want to miss. If you follow so many people on Twitter that your main Twitter stream is mostly filled with tweets you don’t care about, use your VIP List as your new default Twitter stream. To get an idea of who should be on your VIP List, see who you’ve mentioned (using the @) or direct-messaged recently.
Use discovery tools like Listorious to find Lists to follow
Especially before trying to create your own Lists. Saves time and you can guage if the existing List is better than what you had in mind.
Create Lists based on why you’re on Twitter
If you use Twitter for work purposes, create a few Lists to follow experts, colleagues, news and job openings. If you use Twitter for fun, you might create a few Lists to follow friends, family, hobby communities and news, etc.
Value Lists are lists that bring value to other people. If you can think of an original List idea that is valuable to others, especially if the others are people in your industry or community, don’t miss the opportunity to be first with that List. You might never even use the List yourself, that doesn’t matter since you’re trying to provide value.
You should also use Lists to warn people about Twitter accounts they should NOT follow. For example, I could create a Twitter List of spam accounts or of Twitter users that I felt were giving bad advice.
Don’t try to organize all the people you follow into Lists
This is just a recipe for a lot of pointless busywork since you gain and lose followers every single day. Instead, create Lists as you feel a need for them and gradually add people to your Lists as you interact with them on Twitter. Sometimes, it might even make sense to follow the same person on multiple Lists.
Don’t use up all your 20 Lists right away
You might want to create new Lists later without having to delete others. One way to save List slots is by following other people’s Lists instead, like the ones you can find on Listorious.
If the List is for you, give it a clear, meaningful name
It’s pretty clear what appears on a List of “Friends” or “My Favorite Bloggers”, don’t you think?
If the List is for other people, give it a catchy name
List names are the best way for your Lists to stand out in a crowd of Lists on similar topics. If List members appreciate the name of the List you put them on, other people will likely be attracted to that List too.
Certain Lists are best kept Private
Such as:
Now that you’re ready to get started, here are some ideas for Lists to create.
Public Lists:
Private Lists:
Twitter actually allows you to create up to 20 Lists but that doesn’t mean you should. In fact, if you choose your Lists well, you’ll find that you only need a few to get a lot of things done.
So here’s how to choose your Lists well.
Create:
The VIP List and Shadow List are ones that only you can know who should be on them. However, if someone else has already created a List that matches the other types, follow theirs until you find something missing and then either suggest the additions or copy the List and make the additions yourself.
These tools will help you get the most out of Twitter Lists:
Official Twitter List Widget – a widget for blogs and other websites that displays tweets from a specific Lists.
Listorious – a directory of Twitter Lists with rankings so you can discover and find popular Lists to follow.
Twitter Lists 2 RSS – make an RSS feed for any Twitter List.
TweepML – lets you follow all members of a Twitter List in one shot.
MustExist’s List Tags – if Twitter Lists are a way to tag people, this tool lets you compare how people are tagging you. A must if you’re using Twitter for personal branding.
Listiti – “Get notified whenever your brand / product / company / … appears in Twitter Lists of your choice.”
Seesmic Desktop – the first Twitter desktop client that’s compatible with Twitter Lists, the software pulls in your Twitter Lists among its Userlists.
Tweetvisor – a web client for Twitter that is also Lists-compatible.
Bonus prediction
11. Someone will sue over having been left off a Twitter List or put on a Twitter Blacklist.
By suggesting you try out Lists by following the Twitter team first, Twitter made instant celebrities of their employees without spending a dime.
If you liked this article, I’m sure you’ll appreciate my free ebook The Ultimate Twitter Job Search Guide.
Have you started using Twitter Lists? Post a link to your favorite List in the comments.
Coming Next: How To Use Twitter Lists for Job Search
Subscribe to JobMob via RSS or email and follow me on Twitter for more great Twitter tips.
– Jacob Share, Job Search Expert and Professional Blogging Consultant
Related posts:
Posted in Personal Branding | 1 Comment »
A recent blog post by Jonathan Rick suggests that personal branding isn’t really that important for job search or career success.
He’s both right and wrong.
Jonathan’s article was guest-posted on Lindsay Olson’s blog. In the well-written piece, Jonathan takes a look at 3 people – Cyrus Krohn, David Kralik and Michael Krempasky - who barely blog, have almost no Twitter followers and a minimal Facebook following, yet are all extremely successful and famous for what they do.
He says:
“Clearly, these guys are major players in the digital media field. They speak at conferences, command sizable salaries, and boast enviable records of accomplishment.
Yet their efforts at personal branding—their own PR—are relatively lackluster. In short, they’re behind-the-scenes operators, who keep their heads down. They’ll give a quote to a reporter, but client work is their priority.
And yet, if these folks were job searching, a recruiter no doubt would advise them to raise their own profile—to beef up their LinkedIn page, optimize the search engine results for their names, and start publishing thought-leadership pieces.
This advice is well taken, but perhaps overdispensed…
Put another way, Show me what you’ve done for others, and I’ll discern who are.“
Jonathan’s article is an example of this confusion many people have about personal branding, beginning with its title- “Personal Branding vs. Accomplishments” which we could paraphrase here as “PR Spin vs. Fact”.
Personal branding isn’t just a marketing message. As I said recently, “a personal brand is the impression you want to leave on people, the way you want to be remembered. Everything you do and create to reinforce that impression is also part of your personal brand.”
Personal branding and personal accomplishments aren’t mutually-exclusive and a good personal brand is much more easily built on those successes and accomplishments than without them or in spite of them. In fact, Jonathan goes on to prove this exact point.
The 3 people Jonathan mentions each have strong personal brands and yet seem to have almost no online presence.
Actually, that’s not completely true.
All 3 of them work in big digital media (where numbers are discussed in millions), and as such, their work has a very wide reach even if it’s not directly about them personally. More importantly, Jonathan mentions how Cyrus Krohn and David Kralik were reported on by major websites and by doing so, he himself is talking about them online.
So they do have an online presence, it just wasn’t built by them directly.
Ultimately though, what’s important is this: whether it’s you or someone else doing the communicating online OR offline, all that matters is whether the message reinforces your personal brand.
Social media is just one tool for building a personal brand, and a highly-recommended one at that because if your brand content really is good, your message can go viral and build your brand very quickly. However, as Jon’s trio of examples clearly shows, you can build a strong brand without social media or blogs and this is obviously true when you realize that personal branding existed way before blogging and social media (even if that’s not what it was always called).
(You know what? People who think the opposite are usually spammers and other kinds of junk marketers.)
Without accomplishments, your personal branding has no legs to stand on and will fall apart under scrutiny. In other words, you simply can’t build a strong personal brand without any accomplishments.
As Jonathan’s 3 examples show, if your accomplishments are impressive enough, you can grow your personal brand by word-of-mouth, client referrals and media mentions without any active promotion on your part. That can only happen when other people know about those accomplishments in the first place, such as when your accomplishments were for clients.
Personal branding really is important for job search or career success but only if you can back up your brand with real accomplishments that prove what you’re capable of.
I originally published this article on the terrific Personal Branding Blog. If you liked it, you’ll also enjoy The 2 Keys to Personal Branding Success.
Related posts:
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Blog Action Day 2009 is about Climate Change. Let’s see if you’re doing your part to make this planet a better place to work in.
1) You’re filling in a paper job application. Do you:
a) Use a non-electric pencil.
b) Use a pen with a rechargeable battery.
c) Dip a quill in organic ink you made using chlorophyll and cinnamon shavings.
Answer: This was a trick question. You don’t want to work for a company that would chop down trees for their recruitment process.
2) So now you’re trolling the online job listings instead. Do you:
a) Only use black-background job boards so your computer monitor saves electricity.
b) Only use “green” job boards because even if they’re free, you’re sure that everything they do is in sync with nature.
c) Turn off your environmental hazard of a computer and only apply to companies that use bamboo-based application forms.
Answer: ok, this was another trick question. a) or b) are good but only if you use a solar-powered computer.
3) You’re invited to a job interview at a company out-of-town. Do you:
a) Refuse to go because of the potential eco-harm caused by airplane exhaust.
b) Hitch-hike your way, but only with hybrid cars.
c) Take the nearest regional all-electric train line.
Answer: a). I suppose *your* city has an all-electric train line but mine doesn’t.
4) When traveling to a local job interview, do you:
a) Get in your Hummer and floor it whenever you can
b) Strap on a helmet and hop on your banana bike
c) Walk. A little exercise never hurt anyone.
Answer: c). No matter whether the interview is in your town or another, just walk there.
5) In the job interview, you’re asked what your biggest failing is. You reply:
a) “Not having measured my carbon footprint since I learned to count”
b) “Enjoying a daily glass of organic chocolate milk from non-grass-fed cows”
c) “Being too concerned about the environment”
Answer: gift question! I would have accepted any answer.
6) Your job interviewer asks for a reference letter. Which one do you give?
a) The letter from your eco-conscious high school Music Teacher
b) The email from your stock option-wielding ex-boss at the renewable energy startup
c) The handwritten note from your hemp-wearing brother or sister
Answer: b). Duh. Why would an interviewer want a reference letter from your brother or sister?
Last question…
7) A company has offered a job. Before you accept, you want to make sure they meet your eco-concerns as you tour their offices. Of all the things you see there, which one makes you happiest?
a) The parking lot is filled not with cars but with Segways and skateboards.
b) The fruits in their cafeteria were grown on reforested land.
c) All toilet water is recycled for use by the nightly cleaning crews.
Answer: does it matter at this point? A job offer! Yippee!
If you liked this article, you’ll also enjoy The Obnoxious Guide to Environmentally-Safe Job Hunting.
Related posts:
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